UGC ads that tell a small story.
Upload a picture of your product and Storyworld makes a fifteen-second ad that looks like a real customer filmed it on their phone. Three shots, cut hard: the trouble, the product, and the trouble gone.
What it is
A recipe you choose on your project. It sets the shape of the ad before anyone writes a word: three shots of about five seconds, each generated on its own and cut hard to the next. The first shows the trouble your product answers, as one moment in a customer's day. The second shows the product and claims nothing. The third shows the same trouble gone.
- Your product's shape, colours and the exact words on its label are written into every shot, so three separate generations are asked for the same object.
- A product seen closed and then open is one product with a look for each, and every shot says which one it opens on.
- It sounds like a phone: no music and no voice-over, just the voice close and the place quiet behind it.
How you use it
Choose the UGC recipe on your project, add your product and upload its picture, then cast your customer and the place they are in. Each new sequence starts with the recipe's three shots already in place, ready for you or your AI agent to write.
- Describe the product once: the problem it answers, what it does, its size in the hand, what it is made of, its label and its packaging.
- Give your customer lines, or leave a shot silent. A line is about two words a second, in their own words, never a slogan, and ends before its shot does.
- Nothing is generated until the product has a picture, so no ad is ever made around a guess.
Why it matters
UGC works because it looks like a real customer, not an advert. So the recipe keeps what makes it real: a person's own skin, the light the place already has, a phone held at arm's length or propped on a shelf, and a story that ends on what the product actually does.
- A payoff that promises more than your product does is flagged before you generate it.
- Beauty filters, smoothed skin, slow motion and every brand but your own label are kept out of every shot.
- The Director chooses how each shot is filmed: at arm's length, propped up facing your customer, or held by a friend.