Recipes · UGC

An ad that looks like a customer filmed it.

Bring your product. Storyworld makes an ad that looks like a real customer's phone footage, with a customer and a place of its own for every market you sell in.

Hero video · 9:16

One small story, told the way a customer would.

Every UGC ad follows the same arc, in the same order. You decide how long it runs: a longer ad stretches each stage, or shows the demo and the proof again.

The hook
It opens mid-moment, already about your product, so the scroll stops.
The problem
The trouble, said plainly, and how it felt.
The demo
Your product in use, explained in plain words.
The proof
One real result, shown rather than promised.
The ask
One clear next step, said straight to camera.

No music: the customer talks straight to camera on the phone's own microphone, close and natural, with the place faint under it.

Four ways to tell it.

The same arc, with a different way in.

Review · 4:5
Review
Starts from the result they got, admits they had doubts, then tells how it went.
Before & after · 4:5
Before & after
Opens on the result, goes back to before, then shows what got them there.
Unboxing · 4:5
Unboxing
Opens the box on camera, finds the one thing that stands out, and gives a verdict.
Tutorial · 4:5
Tutorial
Shows the finished result first, then the steps, with your product's part in them.

You bring three things.

One product, and for every market you sell in, one customer and one place.

Product photo · 4:5
Your product
A picture of it, and a few plain lines: the problem it solves, what it does and how it sits in the hand. No shot is made until the picture is there.
Customer portrait · 4:5
A customer
Someone who would really buy it: an ordinary face, ordinary clothes, and the hand that holds your product in every shot.
Location still · 4:5
A place
Where they would really film it, indoors or out, lit by the light that is already there.